OUGD502 Studio Brief 2 - Taking Care of Business - Pinnacle

To Begin with we had a few ideas of what we wanted our name to be but we first had to confirm what our company was, what we do and who are the people in it? This would help us to come up with a strong concept to build upon. Our name went through a few changes but we decided on the name 'Pinnacle in the end which means:

Once we had our name we needed to come up with a snappy, interesting and memorable logo that would represent our company. We needed something that represented the word pinnacle and had features of being new, fresh, modern, precise and friendly.

This was our final logo design that we used in our presentation and on our branding material. We feel it represents the look and personality of our company and works well as a friendly and fun logo so clients would want to hire us.

The shapes could be manipulated to make different shapes and into different sizes and still fit with the branding so I could use this idea in the presentation as graphs or as infographics. We wanted the theme of triangles to still run through the whole presentation because of the symbolic reference to the height of design and pinnacle being 'the peak of something'

Experiementing with different colours helped me to see that different colours meant different things but we decided to stick with the original branding colours as a team because of the strong concept of contrasting colours and Red and blue symbolising mixed gender.

Merchandise was also mocked up with our logo on to show the audience how effective the logo and branding looks on different material and media. The logo stands out as a strong positive image which definitely represents our company.

A website was mocked up to show that the branding would work on a digital format and another group member contributed mock ups of business cards to the group from a collaboration of ideas from the rest of us.

The design of the presentation is important so it makes it easier to present your findings and you are a better presenter if you have something to present that you are happy with and know enough about to talk with. I needed a theme to run though the slides to make the presentation flowing and entertaining for the audience.

Separating the manifesto points made the slide look less monotonous and more sharp and interesting for the audience to actually look at. For the presentation we will not be reading them all out but just outlining what we want to be and do as a graphic design company starting off in the world.

This presentation Layout is easier to read and looks more pleasing to the eye. This is the layout we have gone with to present this slide and the theme runs through the slides of our presentation to connect and combine each slide as a presentation.