OUGD502 Studio Brief 2 - Taking Care of Business - Pinnacle

Working in groups of four you will construct a business plan or business proposal for a creative design studio and present it to your peers and tutors in an formatively assessed, oral presentation.

Your plan/proposal and presentation should be based on the analysis and content that you have been introduced to throughout the module.

Four heads are better than one as long as they communicate. You will now have the luxury of four pairs of hands. How will you use them effectively? You will need to consider the following:

• What skills and services do you have to offer?
• Who is your target market?
• Who is your competition and how will you compete?
• What are your costs, charges and financial considerations?
• How will you structure your studio?
• Who will be responsible for what?
• How will you promote your services? To who? Using what media?

To start the research off we discussed and noted what we needed to look for and work out, for example finances. We made a list of what we needed to research so we could start to hand out jobs to people and so we could think about what we wanted to be as a company, what we wanted to do within this company and how we would go about it.

 We gave these jobs out for people to manage, we would work as a team to collect and give advice in these subject areas but we made sure each person had a specific job and could contribute to the team.

I had the task of writing a company manifesto but this was after we collaborated on ideas about who we were as a company and what we wanted to accomplish as a designer and as a professional.

Unique selling point
Who we are as a company/ who we are as individual designers?
We are an innovative and focused group who meet our clients face to face. We feel that this personal touch helps us engage with our clients and makes them feel more comfortable and trusting with our company designing for them. We are brand new to the professional design world and we bring fresh ideas to the people though our work and experiences.

Who we work with
Starting small we want to work with small businesses, start up businesses and individuals.